Impostor syndrome: the cost of being ‘superwoman’ at work and beyond
Nowadays, media often celebrate the “girlboss” – the entrepreneur who works 80-hour weeks to build her brand and success – while corporate campaigns show women who “lean in” in the boardroom and maintain flawless family lives. These cultural ideals create the illusion that women in leadership are more empowered than ever. However, our research shows that some of them feel exhausted, constrained by expectations, and pressured to embody an ideal that leaves little space for vulnerability.
