Coles’ discounts misled shoppers, court rules. It could face hundreds of millions in fines

Coles has been found to have misled its supermarket customers over discounts – and could now face hundreds of millions of dollars in penalties.

In a landmark case, Federal Court Justice Michael O'Bryan found 13 out of 14 sample sale tickets examined in the case had not offered genuine discounts, because Coles had not sold the products at a higher price for a reasonable period before promoting them with “Down Down” discounts.

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