The Conversation

Why a pilot scheme removing peak rail fares should have been allowed to go the distance

A pilot removing peak fares on ScotRail trains has ended. Loch Earn/ShutterstockCommuters in Scotland faced a shock at ticket machines as the Scottish government abandoned a pilot scheme that removed peak rail fares. During the pilot, tickets were the same price all day. But now that it has ended, the increase in fares is significant. The cost of commuting at peak time from Glasgow to Edinburgh, for example, has gone from £16.20 to £31.40.

Too good to be true? New study shows people reject freebies and cheap deals for fear of hidden costs

If you’re offered a free cookie, you might say yes. But if you’re paid to eat a free cookie, would your response be the same?

In our new research, twice as many people were willing to eat a cookie when they weren’t offered payment compared with when they were.

From a purely economic perspective, our findings reflect irrational decision making. Objectively, a cookie plus money is better than just a cookie.

Books that shook the business world: Talking About Machines by Julian E. Orr

Talking About Machines, 1996 ILR PressIn 1969, Austrian-American writer Peter Drucker foretold a major societal and economic shift driven by knowledge. However, it would not be until the 1990s that scholars, managers, management consultants and policy-makers would herald the arrival of the knowledge economy, whereby goods and services depend not just on labour but on competencies, skills and ideas.

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