The Conversation

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm), followed by the message that if your firmness preference is at either end, this mattress is not for you. Wait … what? A retailer telling someone not to buy its product? No way!

A sign of Europe’s troubled times? Lithuania brings in tax reforms to boost defence spending

proslgn/ShutterstockLithuania is entering 2026 with a tax shift that brings its system closer to countries like Ireland and the UK. From January 1, the long-standing flat 15% personal income-tax rate for self-employed people is being abolished for higher earners. These workers will now be integrated into the same new progressive bands that apply to employment income.

In a world of digital money, what’s the right etiquette to split the bill with friends?

Vitaly Gariev/UnsplashWe’ve all been there – splitting a bill at dinner, covering a mate’s coffee, or sending a quick transfer for concert tickets. It’s part of modern social life. As money becomes increasingly digital and instantaneous, we no longer need to worry about doing maths in our heads or fussing about changing notes and coins.

Pages

Subscribe to The Conversation