The Conversation

Does ‘free’ shipping really exist? An expert shares the marketing tricks you need to know

Claudio Schwarz/UnsplashYou’re scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab.

But what if that same shirt was priced at $50 with “free” shipping? The likelihood that you would have bought it without a second thought is much higher.

What will 2026 look like for the UK’s electric vehicle market?

Vivid Brands/ShutterstockIn the UK, as in many other countries, the shift towards electric vehicles (EVs) has been rapid. Incentives, increased choice and some positive PR took the electric car sales to nearly 500,000 vehicles in 2025 – around 24% of the market. But the government’s budget in late November, which outlined new charges for EV owners, may have slammed the brakes on this momentum.

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