USA

What if Texas’ destructive Tax Day storm had centered on inner Houston instead? It’s why cities should plan for the improbable

A couple battle floodwaters as they evacuate their Houston apartment complex on April 18, 2016. AP Photo/David J. PhillipTen years ago, the infamous Tax Day storm swamped the Houston area with off-the-charts rainfall. Nearly 2 feet of rain fell in less than 15 hours in parts of the region, starting on April 17, 2016.

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm), followed by the message that if your firmness preference is at either end, this mattress is not for you. Wait … what? A retailer telling someone not to buy its product? No way!

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