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Why is Halloween starting so much earlier each year? A business professor explains

A display of Halloween products for sale in West Covina, Calif., on Sept. 10, 2025. Frederic J. Brown/Getty ImagesHalloween is a fun, scary time for children and adults alike – but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October.

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